Posted inAgency Experimental
Creative vs Targeting: Rethinking the Real Power in Advertising
Advertising today sits at the crossroads of creative genius and targeting precision. Brands…
Posted inInfluencer Social Media
Influencer Magic: Scaling Authenticity with Data-Driven Precision
In a digital world where content is abundant but attention is fleeting, programmatic…
Posted inInteractive Technology UX/CX
Metaverse Advertising Unleashed: When Imagination Becomes the Most Valuable Inventory
Once whispered about as the "next internet," the metaverse is no longer a…
Posted inInteractive
The Untold Advantage of AI Shopping for Smarter Advertising Campaigns
Shopping has always been a cornerstone of consumer culture. But with the rise…
Posted inSocial Cause
When Terror Strikes: How the Kashmir Attack Impacts Advertising Campaigns in Real-Time
The recent terrorist attack in Kashmir has once again shaken the nation—and not…
Posted inTechnology
AI in Creative Advertising: Game changer or Risky shortcut
The world of advertising and marketing is undergoing a massive transformation—and the disruptor-in-chief?…
Posted inAutomobile Social Media UX/CX
CARS24’s ‘Planes24’ Prank Soars: A Brilliant April Fools’ Marketing Win
CARS24, the renowned online platform for buying and selling used cars, just pulled…
Posted inAgency
Raids on GroupM, Dentsu, and Others: What actually happend?
The Indian advertising industry is in turmoil after the Competition Commission of India…
Premium Branding: 5 Genius Strategies Luxury Brands Use to Stay Exclusive
In today’s market, branding and premium positioning go hand in hand. Luxury brands…
Posted inComedy Social Media
5 Powerful Meme Marketing Tactics to Boost Your Brand
In a world where attention spans are shrinking and digital noise is growing,…