Posted inInfluencer Social Media
Influencer Magic: Scaling Authenticity with Data-Driven Precision
In a digital world where content is abundant but attention is fleeting, programmatic…
Posted inInteractive Technology UX/CX
Metaverse Advertising Unleashed: When Imagination Becomes the Most Valuable Inventory
Once whispered about as the "next internet," the metaverse is no longer a…
Posted inTechnology
AI in Creative Advertising: Game changer or Risky shortcut
The world of advertising and marketing is undergoing a massive transformation—and the disruptor-in-chief?…
Posted inDOOH Interactive OOH
5 Brilliant Interactive OOH Campaigns That Blew Minds
Table of Contents Introduction: The Power of Interactive OOH Advertising Pepsi Max’s AR…
Posted inAutomobile Social Media UX/CX
CARS24’s ‘Planes24’ Prank Soars: A Brilliant April Fools’ Marketing Win
CARS24, the renowned online platform for buying and selling used cars, just pulled…
Posted inAgency
Raids on GroupM, Dentsu, and Others: What actually happend?
The Indian advertising industry is in turmoil after the Competition Commission of India…
Posted inBanking and Finance Video
Shocking: Policybazaar Faces Backlash Over Insurance Ad
Policybazaar, one of India’s leading insurance aggregators, has found itself at the center…
Posted inProgrammatic
Ad Fraud Nightmares: The Explosive Scandals That Cost Billions
Digital advertising has become a multi-billion-dollar industry, but with its rapid growth comes…
Posted inFashion and Beauty Influencer Social Media
8 Social Media Trends for Summer Fashion That Will Dominate in 2025
The sun is shining, the runways are sizzling, and social media is buzzing…
Posted inExperimental Interactive OOH
7 Bold Digital Marketing Moves Dominating 2025
Hey, Marketers and curious minds! Let’s chat about something that’s been keeping me…