Posted inSocial Media
Facebook Ads That Look Bad, But Trigger Explosive Sales – Here’s Why
Forget everything your design school taught you. On Facebook, it turns out that…
Posted inAgency Experimental
Monsoon Mastery: How Amazing Brands Turn Rain into Revenue
The Monsoon Isn’t Just Weather, It’s a MoodThe monsoon in many parts of…
Posted inAgency Experimental
Creative vs Targeting: Rethinking the Real Power in Advertising
Advertising today sits at the crossroads of creative genius and targeting precision. Brands…
Posted inInfluencer Social Media
Influencer Magic: Scaling Authenticity with Data-Driven Precision
In a digital world where content is abundant but attention is fleeting, programmatic…
Posted inInteractive Technology UX/CX
Metaverse Advertising Unleashed: When Imagination Becomes the Most Valuable Inventory
Once whispered about as the "next internet," the metaverse is no longer a…
Posted inInteractive
The Untold Advantage of AI Shopping for Smarter Advertising Campaigns
Shopping has always been a cornerstone of consumer culture. But with the rise…
Posted inTechnology
AI in Creative Advertising: Game changer or Risky shortcut
The world of advertising and marketing is undergoing a massive transformation—and the disruptor-in-chief?…
Posted inDOOH Interactive OOH
5 Brilliant Interactive OOH Campaigns That Blew Minds
Table of Contents Introduction: The Power of Interactive OOH Advertising Pepsi Max’s AR…
Posted inAutomobile Social Media UX/CX
CARS24’s ‘Planes24’ Prank Soars: A Brilliant April Fools’ Marketing Win
CARS24, the renowned online platform for buying and selling used cars, just pulled…
Posted inAgency
Raids on GroupM, Dentsu, and Others: What actually happend?
The Indian advertising industry is in turmoil after the Competition Commission of India…